If you’ve followed my chaos for more than 30 seconds, you already know one thing: nobody in their right corporate mind should ever let me near a marketing department. Yet here I am, running my own brand, my own merch, and apparently my own “ad campaigns.” Spoiler alert: PR team would have a heart attack.
The Corporate-Safe Version vs. My Version
Most brands release commercials that are perfectly polished. Smiling models, clean taglines, stock background music. It all screams, “we approved this in a boardroom full of people drinking lukewarm coffee.”
My version? Gym autopilot clips, Harley Davidson rides, vascular chaos, piano riffs, and a mustache that gets more attention than the product. The PR department would stamp a big red “Disapproved” across the thumbnail before I could even upload.
This Whole Thing Became a Social Experiment
Somewhere along the way, this stopped being just about gym clips or merch drops. It turned into a social experiment I didn’t even plan. Out of nowhere, casting directors from shows like Love Island and even Netflix projects cold-called me.
After some long thinking — and staying true to myself — I did the most on-brand thing possible: I politely ignored it, or decided not to follow through. Because the whole point of this experiment isn’t to fit into someone else’s script. It’s to keep writing my own.
Turning “Rejected” Into ROI
Here’s the irony: the same type of content that a traditional PR team would reject is exactly what makes the Daddy Mustache brand grow. Instead of worrying about “brand alignment,” I’m focused on building a chaos stack that actually connects.
So yeah, maybe they wouldn’t let me run a Super Bowl ad. But on TikTok? My commercials already run themselves.
🔑 Key Takeaway
If you’re building a brand, don’t be afraid to lean into the messy version of your identity. The PR-approved script is safe, but safe doesn’t go viral. Chaos does.
👉 Browse the Daddy Mustache Shop and see what the PR team definitely wouldn’t approve.